Social Mission

We work with our family affiliated Royal Enfield Social Mission to identify areas in the Himalayas where we can support and source directly from traditional knowledge-keepers and artisanal producers.

The Lal Family has been actively funding diverse initiatives for girl child education, hospitals, along with supporting preservation of cultural and ecological heritage across the country.

Goodearth Heritage Foundation, a division of The Lal Family Foundation has funded an initiative since 2016 by the Villageways Charitable Trust for creating awareness of improved Health, Hygiene and Women empowerment in the remote Pindar and Sarayu valleys of Himalayan region.

Anita Lal has for many decades supported craftspeople, women empowerment and rural communities across India. In 2021, her long-held commitment and vision took shape as the Good Earth Heritage Foundation.

Through our work in capacity building, design-led innovation, financial support, and the archiving and documentation of tangible and intangible practices, the foundation shapes and protects a thriving cultural landscape. One where heritage crafts are self-reliant, communities flourish through sustainable livelihoods, and the spirit of making continues to evolve with time.

India’s craft traditions are its cultural soul.
Living legacies to be recognised, honoured, preserved and shared